Behind the Name: Deva de Saat

The hidden meaning behind unique brand names has always interested me. I like to think there is a story, a deeper thought hidden within. The name itself has an incredible power to evoke a certain feeling or project an image in our subconsciousness even if we've never heard about the brand before.

DEVA DE SAAT is an ethical brand focused on bespoke creation of timeless leather handbags and accessories. A strong belief in the benefits of handcrafted lifetime pieces is deeply rooted in both the brand’s DNA and its name. Fewer, slower, better. Less is more, quality over quantity, style over trends.

Deva comes from Devana – the Slavic goddess of wild nature, forests and hunting. Her name originates from the word děva which means maiden in Czech. Outside of Slavic mythology, devas are divine beings, deities of Indian religions. The word saat means hour, clock (thing) or time itself in different languages and lastly, the nobiliary particle de connects these two words into a brand (new) name with a deeper meaning.

Deva de Saat. Goddess of Time.

To me, Deva de Saat represents the idea of freedom, liberty, a pure spirit in the form of a girl living in harmony with nature, staying young and full of energy forever. I like to think that one day when the last grain of sand will fall to the bottom of my hourglass, a part of me captured within each ot these leather bags will live on. I know that my leather bags will outlive me, that's why I don't hurry and handcraft them with love.